On the 32nd episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, SEO monster hunter Tim Kearney of Time Kearney Creative Services is with us to talk about best practices in copywriting, what works and doesn’t and why you may need to switch up your game.
SEO is not a lost art. Sure it’s not as sexy as when we embarked on the craft in the first place, cramming all the keywords without any sort of finesse into text–j/k! But is an art that has been finessed, and Tim K. is a finesser. He has deep, deep marketing roots, having advised Fortune 500 companies on the right actions to take to improve the quality and quantity of their leads. He will share with you what’s not so important in your SEO journey and what strategies you can double down on to get the biggest payoff!
Geek out on these three prompts to polish up your SEO (but oh, there’s so much more in the show–it’s almost obscene!:
- Gone are the days of burying text in white font, so Google ranks you.
- Good, relevant writing is more important than ever in SEO. Thank goodness for small favors!
- Did you know the LinkedIn algorithm is just like the Facebook of yore, that wide-open door, letting throngs of peeps in? Capitalize here.
Tim K. came to this podcast armed and valuable. GBY can’t say enough about the good things he is doing for us and how getting on the map got easier. If you are ready to stop receiving spam emails from people telling you they can’t find you (was that just us before Tim jumped on board?) Hit him up and transform your business. You can find him at thetimkearney.com/.
Got questions or ready to work on your book? Reach out to your host, Hilary Jastram, for guidance here → GBYPodcast.com.
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Don’t let intimidation stop you from becoming an author or pouring your heart onto any media. Storytelling is life.
That’s it for this chapter until next week. In the meantime, write on!
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